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Bensimon is first and foremost a family affair, it’s the story of the Bensimon brothers. It was back in the early Eighties that Serge and Yves first came up with the idea of creating what was a unique concept - to bring the iconic tennis shoe, quality ready-to-wear collections and rare and beautiful objects from all over the world together under one name. Since that day and spurred on by the desire to bring a vibrant and positive concept to life, they have worked tirelessly to expand this multi-faceted brand and continue to promote this unique lifestyle concept.
Needs no introduction! Originally worn in the Army, the legendary cotton and rubber tennis shoe was redesigned in 1978 by the Bensimon brothers.
Over the years it has gone on to become THE must-have everyday fashion accessory worn by everyone, young and old, whatever the season! Finally having achieved iconic status, the shoe’s look has constantly been reinvented over the years, with an extensive range of colours and a vast array of materials and prints, each more stunning than the next!
Bensimon is based on a unique lifestyle vision that combines the very best in fashion, home interiors and design. A love of travel has provided a constant source of inspiration for the brand and lies at the very heart of all the collections designed and developed by Serge Bensimon and his team. Each and every pair of tennis shoes and every garment from the ready-to-wear collection bear the hallmark of this timeless, emotional connection. The design objects chosen to adorn the shelves of the brand’s concept stores share the same ethos. This is the formula for success of the bold and vibrant world created by Bensimon.
The very first HOME Autour du Monde concept store opened its doors back in 1989 on the rue des Francs-Bourgeois in Paris, in the centre of Le Marais. It epitomised the avant-garde vision of the Bensimon brothers and their desire to bring decorative objects and collections of tennis shoes, bags and clothing together under one roof. Today the Bensimon vision is brought to life through more than 10 concept stores plus around 40 stores in France and worldwide.
In a prime location on the banks of the Canal Saint Martin, the Artazart bookstore has been selling a huge array of specialist books with a focus on design, art and graphic design for 17 years now. It’s also a gallery and hub for a host of artists to regularly come along and showcase their latest works and meet readers and fans.
The Huffington Post
Opened in 2009, the Gallery S. Bensimon is a place where young, up-and-coming designers and established artists are free to express their creativity. Driven by a desire to make rare and beautiful works of art accessible to art lovers and collectors alike, this gallery is where Serge Bensimon showcases his discerning picks of unique pieces and rare works.
Each and every collaboration is down to chance, a meeting of minds or an instant attraction! Every collaboration is testament to Serge Bensimon’s desire to combine his unbridled imagination with the creativity of designers and brands which inspire him. Far from limiting itself to fashion and footwear collections, Bensimon identifies itself as a true lifestyle brand, constantly evolving and reinventing itself through a host of diverse, varied collaborations.
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